Behavioural Science Design Lab

Building your strategy and workplace culture through design thinking.

What is a deSign lab?

Design labs are our way of empowering your team to uncover real insights and collaborate on solving your business problems.

Gone are the days of using aggressive advertising tactics to attract customers. In the digital age, customers are empowered through a simple access to information and tools to make prudent purchase decisions.

 The process isn’t merely about solving problems but seeking solutions to the right issues.

If you’re looking to reach decision-makers, we can help. If you want to better understand decision-makers who exhibit a consistent pattern of choices, well, that’s our Kenny Loggins (Danger Zone)

Our behavioural strategists give you a clear view of your customers, of what they feel and how they are motivated. 

If you’re curious to learn more, reach out and let’s find some time to chat about you, your business and how we can help.

Our consultants love game theory, it’s the practice of building achievement into our processes and “leveling up” at certain stages. It’s a remarkable field that is still growing. Our team of specialists will help guide you through the process, frame your problem, and build experiments to assess solutions. 

Our process involves design thinking, game theory and a dash of motivation to help maximize outcomes and reveal a solution that is specific to your needs. 

At Stradea, we utilize design thinking to deal with complex branding problems in a human-centric and collaborative way.

We guide your team on how you can incorporate design thinking into your branding. The approach can help you reap substantial rewards for both you and the end-users of your products or services. 

Design thinking centers on future-oriented solutions, rather than past problems. That leads to improved product delivery, high adoption rates, enhanced ROI and happy customers.

Our services are meant to foster collaboration with your team. We teach you and your team our process throughout the entire project(s). At our core we offer the following specialities to help you:

  • Consumer behaviour profiles
  • Design thinking
  • Framing strategies
  • Bias profiling services
  • Strategic roadmaps
  • Campaign management
  • Research & validation 
  • Emotional branding

Our Process

Like all great journeys, there is a process. Each journey differs in objectives, obstacles and solutions. However, we frame our process in 3 stages: Framing the situation, Validating the solutions, Executing for results. Here's a more in-dept view of our roadmap.
Behavioural science roadmap


Looking to learn about behavioural science? Well, here’s a helpful tool. A 180 point codex illustrated by Buster Benson is a bit over the top, but full of virtually every bias people have in today’s marketing landscape.

Feel free to download our infographic.

Commonly Asked questions

Behavioural science investigates the decision processes and communication strategies within a social system. We involve fields like economics, design, psychology, neuroscience, and cognitive science to help frame your problem and design a solution that is uniquely customized to your needs.

We use Behavioural Science as a way to frame our problems, uncover the underlying issues, and create experiments that will effectively answer the questions we have on how to proceed.  

Design thinking is essential in branding because it generates a process that begins with the customer’s need and ends with useful and innovative solutions.

Design thinking works because its structure initiates a natural flow of processes from research to rollout. The framework creates organized processes that keep everyone on track and eliminate the tendency of spending too much time on one thing or skipping ahead. While it’s geared toward understanding and shaping the customer experience, every design thinking activity also profoundly remoulds the expertise of innovators themselves.

Let's Chat