The Customer Journey
The customer journey, on any given website, the user gets an experience when visiting the site. Be that for a purchase, a business transaction, contacting a company, or even
How to sell a 9v battery in a cocktail – Part 1 of 2
A while back, we ran a few behavioural sciences experiments on a 9v battery, featured cocktails and consumer biases. Our goal was to uncover a recipe for success (pun intended)
Accessible Web Design, yes it’s a big deal
When we think of accessibility, we think of wheelchairs. However, Accessible Web Design is equally important. Think of how much time is spent on the internet…
A Real Business Strategy Story
There’s no such thing as mandatory education. You either want to learn, or you don’t. In addition, education isn’t just learning in school. I had a colleague I attended my graduate degree with at this liberal arts university along the East Coast. After completing his MBA, he was off to one of the Big 5 consulting groups. Sure, I was jealous. It would have been my dream job. But that’s how life goes.
