What does design thinking even mean?

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Design thinking is a way to understand the problem surrounding your field and coming up with different ways to tackle the issue. The beauty of it is that anyone can be a design thinker.

The Customer Journey

Branding, logo, and Marketing samples

The customer journey, on any given website, the user gets an experience when visiting the site. Be that for a purchase, a business transaction, contacting a company, or even

Motivating through human capital

albert einstein photograph

Motivating Through Human Capital Written by: Hugo Gatsby Motivating employees to complete a task is the easy part, but motivating those employees to work to the best of their abilities and guiding their efforts to the vision and values of the organization are the real challenges that companies face in today’s demanding global markets.  For […]

How to sell a 9v Battery in a Cocktail – Part 2 of 2

cognitive bias research

Ok, science time. In part 1 of my How to Sell a 9v battery in a cocktail, we framed out the intent and introduced the cognitive biases. To recap, our 4-part experiment, aimed at selling a feature cocktail, using a defined cognitive bias as a catalyst for decision making. We wanted to see which bias was most effective when leveraging suggestive selling tactics to young professionals.