“Is there value to the colour of a pomegranate?”
“… Yeah. There is.”
Colours hold innate value, deeply entrenched meaning, and the power to induce multifarious emotions and nostalgic sentiments. The challenge, then, is to put them to work for you, aligning their influential nuances with the message your brand wants to convey.
The conversation above occurred in Hong Kong between Anthony Bourdain and one of the most influential cinematographers of all time, Christopher Doyle, the man who posed the question, and the man who has dedicated his life to the contemplation of colour and light. He sees what many do not care to notice: How deeply our psyche is affected by the hues surrounding us each and every day. After all, something must have lured Persephone to pluck the fruit off the tree.