What does design thinking even mean?
Design thinking is a way to understand the problem surrounding your field and coming up with different ways to tackle the issue. The beauty of it is that anyone can be a design thinker.
The Customer Journey
The customer journey, on any given website, the user gets an experience when visiting the site. Be that for a purchase, a business transaction, contacting a company, or even
How to sell a 9v Battery in a Cocktail – Part 2 of 2
Ok, science time. In part 1 of my How to Sell a 9v battery in a cocktail, we framed out the intent and introduced the cognitive biases. To recap, our 4-part experiment, aimed at selling a feature cocktail, using a defined cognitive bias as a catalyst for decision making. We wanted to see which bias was most effective when leveraging suggestive selling tactics to young professionals.
How to sell a 9v battery in a cocktail – Part 1 of 2
A while back, we ran a few behavioural sciences experiments on a 9v battery, featured cocktails and consumer biases. Our goal was to uncover a recipe for success (pun intended)