Let’s fast forward 40+ years to the future. Let’s look at the iconic Apple and its rise to power and how that monopoly is now the epitome of everything they fought against.
If you’ve played the game FortNite, you’ll know exactly what I mean. If you haven’t, well, let’s just say it is a modern day David vs Goliath. Goliath being Apple in this scenario. “Think Different” was iconic, it was meant to push creativity forward. However, with innovation and industry-leading technologies comes the demand from shareholders to perform.
That comes at a cost. FortNite is fighting it and even shared a clever video in their fight. Parody aside, Apple has revolutionized the way we live our lives and interact with it. I wouldn’t begin to choose sides in the Apple/FortNite debacle, but I can see how at the end of the day the only people who will truly suffer are the customers.
Maybe it’s time all these tech firms start to think differently, again?