The design and development industry’s been accelerated throughout 2020 when the coronavirus pandemic affected the markets. As the demand for the service grew, our company thrived.
Ok, science time. In part 1 of my How to Sell a 9v battery in a cocktail, we framed out the intent and introduced the cognitive biases. To recap, our 4-part experiment, aimed at selling a feature cocktail, using a defined cognitive bias as a catalyst for decision making. We wanted to see which bias was most effective when leveraging suggestive selling tactics to young professionals.