The year was 2014, and our team was tasked with developing a report of Netflix. Like most behavioural studies, our adventure started in the Ivey clad façade of Harvard University and took us all the way to the Malibu-style HQ of Netflix in Los Gatos. It was a great learning experience, with only the potential future sustainability and growth of Netflix at hand. No pressure (he said sarcastically).
Before this, the Netflix brand has risen to fame by providing not only online content for less than $10, but for also offering monthly DVD rentals for the same low cost. You’ve all heard the story of Netflix’s founder’s horrible service experience at a Blockbuster (there’s only one left in Bend, Oregon), only to devise a plan to compete. Did he ever! So, where did things go wrong in the early years?