The world is in constant evolution. As humans we crave new experiences and look to the internet and social media to provide a majority of our entertainment. However, it comes with a cost. In recent years, attention spans have declined, face-to-face communication is becoming extinct, and brand loyalty is scarce.
That is why Stradea was born. We marry the worlds of strategy + ideas (Stradea) to adopt an innovative mindset to problem solving. At Stradea, we help organizations build their innovative mindset, create creative marketing programs that start at the foundational level, and leverage a human-centric approach to product and service development.
We leverage a blend of behavioral science, design thinking, and digital strategies to help organizations (and their people) understand who their customers truly are and what they want from you or your competitors.
Today’s business challenges present a new wave of talent and organization priorities. Collaboration is key. Stradea works with your business to co-create solutions and guide your teams through the entire process, from concept to creation.
Our story is simple and genuine, just like a great campaign. Our mission is to bring innovation and inspiration to companies by building unique cultures and identities that connect with their customers.
Innovation is not simply an initiative or a well executed program. Innovation is a mindset. It’s up to all of us to make it happen. Of course, we understand it is all about digital these days. It’s all about multi-device marketing. We start with hearing your story and understanding your goals. From there, we collect data, measure, refine, and learn how to interact with your customers in ways that will increase engagement and build loyalty.
BEING DIGITAL JUST ISN'T ENOUGH
Project or campaign, we always start with your story, told by you. Who you are, what is your identity? We will conduct field studies and observe your corporate culture as it is to ensure how you see your company is how others view it as well.
We use emotional branding practices, data-driven insights, technology, and some amazing talent to craft integrated marketing plans and projects that outperform, and we can prove it. We put people first. When you think about it, brands are like people: we can relate to them. We trust the ones that are familiar and emulate the ones we adore. These are the brands that stand apart. They have purpose. They inspire us. But most importantly, they know why they exist.