Capital Hill Group works in government relations. They’ve done so for over 30 years. What they lacked was an online presence that reflected their expertise
and unique team. CHG had a site built over 6 years ago and a logo that wasn’t reflective of their current brand position. They required some technical help to reposition their brand in a digital era.
- Over 24,000 Impressions within 2 months of launch
- Increase SEO ranking via Google Analytics
- An enhanced mobile experience
- A 249% increase in clicks 1 month after launch
- 3-month avg. views increased 423% compared to the previous tracking results
- Brand alignment of the logo, corporate colours and digital assets
The Stradea team worked on a full brand redesign. From logo and brand story through to a fully immersed and bilingual website.
We’ve built-in analytics, customer journey tracking and a series of custom icons exclusive to the CHG team. Within a month of launch, the CHG team saw an immense uptake in site traffic and proposal requests.
These solutions included:
• Web Design
• User Experience
• Customer Journey Mapping
• Art Direction