Capital Hill Group

Website Redesign + Brand Strategy

Project scope.

  • Brand Strategy
  • Web Design
  • Creative Direction
  • Business Development

The challenge.

Capital Hill Group works in government relations. They’ve done so for over 30 years. What they lacked was an online presence that reflected their expertise and unique team. CHG had a site built over 6 years ago and a logo that wasn’t reflective of their current brand position. They required some technical help to reposition their brand in a digital era.

The results.

  • Over 22,000 views/month on average 6 months after launch
  • A staggering 500+% increase in lead generation  
  • Over 24,000 Impressions within 2 months of launch, 500,000+ impressions within 12 onths
  • An enhanced mobile experience
  • A 249% increase in clicks 1 month after launch
  • 80% increase in proposals won 8 months after brand relaunch

The timeline.

  • 11/2019 – Currently on retainer

How we helped.

The Stradea team worked on a full brand redesign. From logo and brand story through to a fully immersed and bilingual website with AODA  compliance. We built-in analytics, customer journey tracking and a series of custom icons exclusive to the CHG team. Within a month of launch, the CHG team saw an immense uptake in site traffic and proposal requests.

On the business development avenue of work. We redesigned the entire proposal process, leveraging behavioural science and design cues based on our brand research. The new proposals saw a staggering jump in won contracts.

Deliverables from the project.

Capital Hill Group Website
CHG Homepage - 2021
Capital hill Group logo
CHG Logo
Stradea Design Labs.
Mobile Screen Layouts
Stradea Design Labs.
Mobile Screen Layouts

From the client.

“It is not often you meet a person or team with as much talent as Hugo and the folks at Stradea. From inception, Hugo lead a clear vision and gave our team the time needed to make suggestions. Stradea would then incorporate our feedback in dynamic ways. It is shocking to see how far our brand has evolve with the help of Hugo and Stradea. We continue to work with Hugo to this day.”


~ Aaron Scheewe – Managing Director, Capital Hill Group