Cause & Effect

Website Design + Branding

Project scope.

  • Brand Strategy
  • Web Design
  • Creative Direction
  • Business Plan Development

The challenge.

in 2019, Cause & Effect was a new venture. Locally owned and corporate drive. The C&E team wanted to create something original and full of personality. Think Instagram meets casual dining with a speak easy motif. With only a 1,500 sq. ft. space to work with, we had to find a way of maximizing every inch of real estate. 

The results.

  • $1M in sales within 3 months of launch
  • $2.2M in sales within 12 months of launch
  • 6,516 Instagram followers within 90 days
  • 8,000+ website page views/month
  • 1M+ promotional video views

The timeline.

  • 30 months
  • 03/2017 – 08/2019

How we helped.

Stradea developed the business plan which helped secure funding for our flagship build out, all of the creative elements of the interior space, and the entire brand development, including logo, website, and all print materials.

All collateral and branding was handled by Stradea. How did it go? Within 3 months of opening, our promotional video hit over 1 Million views, C&E reached over $1 Million in sales and their review ratings were 4.5+.

The year end sales had topped over $2.24 Million as well. Not a bad start for this new venture with no initial brand presence or recognition.

Deliverables from the project.

Cause & Effect - website design

As a locally owned and operated restaurant, C&E wanted to bring something new to their area. Stradea helped design the look and feel of their brand. This included the logo design and website. 

In addition, we were able to develop an entire staff training curriculum that is housed on their site and only available to staff. This helped reduce the training time of new staff and gave the C&E management team a tool to leverage when sharing information organization wide.

Cause & Effect - social media samples

C&E’s instagram presence is formidable. They are constantly engaging with customers and build an impactful online presence. Stadea help design their daily marketing plan (DMP) and produced a series of promotional ads that were interlaced into the (DMP) objectives. 

From the client.

“C&E was a whirlwind. Things started and they just took off. We were so happy to have Hugo onboard to design our brand, identity, training, and the website. His team helped make our launch an immense succecss.”


~ The C&E Team