Toyota

3D Navigation Development

Project scope.

  • Project Management
  • Creative Direction
  • UX Testing

The challenge.

During early 2009, we were asked to provide project management services for the Lexus/Toyota 3D Icon Navigation project. We provided graphic design services, reviewed all icons and established a digital communication platform for optimized review processes and transferring of files between developers from North America and Japan. Our icon prototypes were going to be used for Toyota’s upcoming 3d icon navigation systems.

The results.

  • 12% reduction fixed costs ($1.2M)
  • Project completion 4 months ahead of schedule
  • 20% reduction of in-brand transactions

The timeline.

  • 8 months
  • 10/2010 –  05/2011

How we helped.

As the operational lead for Lexus/Toyota’s 3D navigation project, we used lean six sigma methodologies to help increase operational efficiencies of our project. This resulted in a completion time over 4 months ahead of schedule, which reduced fixed costs by 12% ($1.2M).

Deliverables from the project.

Toyota 3d navigation system
Lexus and Toyota 3d navigation icons - round 2
Lexus and Toyota 3d navigation icons