Wentworth Metal Recycling

Website Redesign + Brand Strategy

Project scope.

  • Brand Strategy
  • Web Design
  • Creative Direction
  • AI Integration

The challenge.

Wentworth Metal Recycling has been a part of Hamilton for generations. It is a family-owned and operated business. However, the online presence of WMR had not been addressed for over half a decade. When Stradea met with the WMR team, their goal was simply to “keep up with the times”. The old site had flatlined and a full redesign was required. 

The results.

  • Increased impressions by over 350,000 in the first year
  • Increased SEO ranking via location-specific content
  • 85%+ AODA-compliance through key content considerations
  • Enhanced mobile experience 
  • Brand alignment of the logo, corporate colours and digital assets
  • Daily metal pricing AI feature

The timeline.

  • 01/2021 – Currently on retainer

How we helped.

Stradea worked on designing several styles and mock-ups of what the site could look like for the WMR team. once they feel in love with the style, we jumped into the needed branding work and user experience layout of the site. 

To add a unique aspect to the site, the Stradea team conducted a photo shoot at WMR and documented every photo with an extensive AODA-compliant process to ensure accurate captions for all imagery. 

Our approach included a mobile-first methodology with a direct tie-in to desktop layout and speed. The final product has helped catapult the WMR brand online from Niagara Falls to Barrie, ON.

Deliverables from the project.

Wentworth Metal Recycling Homepage mock up.
WMR Homepage
Wentworth Metal Recycling Logo 2022.
WMR Logo
#E57f00
#212121
#006898
WMR FavIcon
FavIcon
Wentworth Metal Recycling Photo Restoration.
Retouched photo

From the client.

“Hugo and his team are great! That are fast, extremely reliable and always able to help us out. Our parent company got hacked a while back and everything went down, except for our website. It was our life-line to still do business with our community. We appreciate all the work the Stradea team does for us.”

~ Ken Rochwerg – Owner, Wentworth Metal Recycling