Website Redesign + Rebranding

Project scope.

  • Brand Strategy
  • Web Design
  • Business Development

The challenge.

The XpertVr team was a start up that originated from Brock University. Over the last 4 years, we have worked hand-in-hand with the XpertVR leaders in weekly development sessions. When the team originally reached out to Stradea, it was to help redesign their website, and build out their brand identity. Overall, the old site was not helping promote their brand. With less than 500 views/month, it was “no bueno.” 

The team not only needed a new website, they needed a new brand position, something that described their purpose, their aspirations, and their talent. With the need for a new website, AODA compliance and a branding refresh, our team got to work.

The results.

  • Over 70,000 Page Views by over 47,500 Users, with over 42,600 Clicks
  • Over 1.32 Million Google Impressions
  • 10 First Page Google Results

The timeline.

  • 02/2020 – Currently on retainer

How we helped.

Stradea started from scratch in developing the new website (left), in addition, we adopted gamification elements into the brand development, such as team bios that looked like Avatar profiles within the site. 

A few easter eggs (Brooklyn 99, Saved by the Bell, and even Daft Punk) and well over 100 pages later, XpertVR is a dominant force in the VR world and academia. 

With clients spanning Universities, Colleges, Private Consulting, Fire Departments, and Government, the XpertVR is quite unstoppable. 

Deliverables from the project.

XpertVR Website
XpertVR Homepage
Stradea Design Labs.
XpertVR Logo
Custom-made icons.
Custom Icon
Custom-made icons.
Custom Icon
XpertVR profile sample.
Team Profile

From the client.

“XpertVR has worked with Stradea for several years now and we LOVE them! Our working sessions are always helpful and the design skills and attention to detail of the Stradea team are impeccable. We focus on developing eLearning solutions in a virtual space. The XVR team reached out to start their website redesign and the development of their brand messaging. Over the course of the initial project, Stradea’s team worked with XVR to collaboratively build a new message, organize content and develop an exciting and immersive new site. XpertVR remains a client of Stradea’s as we help build out future phases of our online presence and eLearning solutions.”


~ Evan Sitler – Co-founder, XpertVR