An accessible website expands its reach to a broader audience, overcoming barriers and ensuring your message is heard by everyone. It’s not just about compliance; it’s about creating a virtual environment that mirrors the inclusivity we strive for in our physical spaces.
Prospective clients, envision your brand leaving an indelible mark on every visitor. As Simon Sinek emphasizes the importance of communicating your “why,” an accessible website becomes the medium through which your values echo loudly. It’s an invitation for everyone to engage with your brand authentically.
Marshall McLuhan once said that “the medium is the message.” As the world becomes increasingly digital, a website is now the minimum standard for an online presence. But where does the value of web design and a website come from? That’s what help you realize and build.
Web development is often broken into 3 phases: the planing and design, followed by the build of the website, and then the launch phase which includes the team training, launch strategy, QA/Review cycles, and the launch/celebration. :) All in all this process can take as little as 8 weeks, however, from our experience, 12-16 weeks seems to be the norm, especially when we include feedback cycles for added collaboration.
If a customer can’t see your brand or products, how likely are they buy from you? Society has made progress in improving physical infrastructure to create a more inclusive and accessible culture.
However, there is still a need to improve access to media, and standards have been developed to create a more personalized digital experience for all. Businesses focus on low-hanging fruit and forget all about creating inclusion and accessibility to their brand.
Yes, AODA (Accessibility for Ontarians with Disabilities Act) was created by the Ontario government to remove barriers for activities and opportunities for disabled individuals by 2025. Not being compliant can lead to substantial financial penalties. But also, the WCAG (Website Content Accessibility Guidelines) are a global standard to make information accessible to all types of viewers online.