Stradea Design Labs Hailed by Clutch

Stradea Design Labs Hailed by Clutch 1

The design and development industry’s been accelerated throughout 2020 when the coronavirus pandemic affected the markets. As the demand for the service grew, our company thrived.

How to sell a 9v Battery in a Cocktail – Part 2 of 2

cognitive bias research

Ok, science time. In part 1 of my How to Sell a 9v battery in a cocktail, we framed out the intent and introduced the cognitive biases. To recap, our 4-part experiment, aimed at selling a feature cocktail, using a defined cognitive bias as a catalyst for decision making. We wanted to see which bias was most effective when leveraging suggestive selling tactics to young professionals.

Do we think different? Well…..

Apple think different

Apple’s “Think Different” campaign, which relaunched its corporate image in 1997 and then introduced the iMac was not written by Steve Jobs, according to Rob Siltanen, a former executive who was on the agency’s Apple account at the time. The phrase came from Craig Tanimoto, an art director at TBWA, Siltanen says in a piece written for FORBES.

It’s interesting stuff: Especially as Walter Isaacson’s recent biography of Jobs says that Jobs used the phrase “Think Different” in a speech before the ad campaign was released. He had heard the tagline delivered to him in pitch meetings form the TBWA team prior to the address at Boston MacWorld that August.

Think Different campaign (Although he did credit Tanimoto with dreaming up the slogan, which was up on a wall in the office with a bunch of other things before it was finally selected as the official tagline.) And, of course, TBWA chairman Lee Clow was credited with proposing “Think Different” to Jobs in Alan Deutschman’s 2001 book.