The Customer Journey

The customer journey, on any given website, the user gets an experience when visiting the site. Be that for a purchase, a business transaction, contacting a company, or even

How to sell a 9v battery in a cocktail – Part 1 of 2

A while back, we ran a few behavioural sciences experiments on a 9v battery, featured cocktails and consumer biases. Our goal was to uncover a recipe for success (pun intended)

Design Thinking in Web Design

Websites and branding are often synonymous. It is always important to leverage design thinking into your planning. Build your brand with your user in mind.

A Real Business Strategy Story

There’s no such thing as mandatory education. You either want to learn, or you don’t. In addition, education isn’t just learning in school. I had a colleague I attended my graduate degree with at this liberal arts university along the East Coast. After completing his MBA, he was off to one of the Big 5 consulting groups. Sure, I was jealous. It would have been my dream job. But that’s how life goes.