Attracting customers to a digital bank

Attracting Customers to Digital Banking The challenge for banks in their current state is to face the implications of a digital change. As technology increases at exponential rates, banks will be at a disadvantage trying to react “in the moment” to new competitors and features. This will disrupt the customer relationship and inevitably decrease banks wallet share. Banks […]

The fall of push marketing

The Fall of Push Marketing Justin Bieber isn’t a business man, he’s a business, man! Okay, that may not be quite accurate either. But now that I have your attention, I can actually talk about something I have seen transforming for quite some time. Push marketing. Simply put, the idea of pushing a product onto a […]