Township of Carling Website & BrandING

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The Challenge.

The Township of Carling has a genuinely marvellous history and a fantastic team. However, like many townships, they suffer from an online presence that had become obsolete and did not allow them to engage with their community, businesses and tourists. The Township of Carling website was hosted with a Joomla CMS and needed an update to meet AODA and WCAG compliance and reach its community. With the need for a new website, AODA compliance and a branding refresh, our team got to work.

Tactics.

  • Brand Development
  • User Experience/Customer Journey Mapping
  • Web Design with WCAG focus
  • MailChimp Integration
  • Project management
  • Digital communications
  • A great Carling team

Results.

  • Increase in time on site and pages viewed
  • Increase SEO ranking via Google Analytics
  • Enhanced mobile experience of Email open rate & conversion rate
  • Email open rates of 38%+ (12% higher than industry standards)
  • Brand alignment of the logo, corporate colours and digital assets
Township of Carling Website 1
township of carling brand colours
carling website

2020

The Solution.

Stradea migrated the Joomla site into a WordPress platform and got to work. During our discovery sessions, we discussed the wants and needs of the Carling staff and developed an entirely new online presence for the Carling team. 

 

Our build focused on user experience, WCAG best-practices, and leveraging on-page SEO, which hadn’t been done in the previous site. 

 

Our mobile-first approach allowed a unique experience for users via mobile, tablet, and desktop devices. The project included a complete web design overhaul, brand logo and style guide updates and in-person training sessions to ensure the teams knew how to manage the site once completed.

2020

Logo Design

Working with the Carling team was an absolute pleasure. When you build relationships with people, you tend to go the extra mile. In this case, we noticed Carling did not have a brand guideline or illustrations of their logo. 

So Stradea being the kind of friend you call to get help moving, we helped Carling refresh their logo, update the colour palette and created the brand booklet. 

Township of Carling Website 2
Township of Carling Website 3

Say hi.

Thanks for having a look through our projects. We are a results driven team and we would love to chat with you about your upcoming projects.

Feel free to drop us a line and let us know what we can help you achieve.

township of carling website marina photo
Stradea Brand Management Main logo
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