- Brand Strategy
- Web Design
- Creative Direction
- Business Development
Capital Hill Group
Website Redesign + Brand Strategy
Project scope.
The challenge.
Capital Hill Group works in government relations. They’ve done so for over 30 years. What they lacked was an online presence that reflected their expertise and unique team. CHG had a site built over 6 years ago and a logo that wasn’t reflective of their current brand position. They required some technical help to reposition their brand in a digital era.
The results.
- Over 22,000 views/month on average 6 months after launch
- A staggering 500+% increase in lead generation
- Over 24,000 Impressions within 2 months of launch, 500,000+ impressions within 12 months
- A 249% increase in clicks 1 month after launch
- 80% increase in proposals won 8 months after brand relaunch
The timeline.
- 11/2019 – Currently on retainer
How we helped.
The Stradea team worked on a full brand redesign. From logo and brand story through to a fully immersed and bilingual website with AODA compliance. We built-in analytics, customer journey tracking and a series of custom icons exclusive to the CHG team. Within a month of launch, the CHG team saw an immense uptake in site traffic and proposal requests.
On the business development avenue of work. We redesigned the entire proposal process, leveraging behavioural science and design cues based on our brand research. The new proposals saw a staggering jump in won contracts.
Deliverables from the project.
