Designers are creative, collaborative and genuine unless they’re not. Prior to working with Stradea, Intuitive Shipping had its website redesigned. However, the design (although it looked beautiful) was not converting and the architecture was very templated. Worst of all, whenever the site updated as plugin or its core database, it would crash……..(we know).
The IS team reached out to us for help with their website, affiliate marketing and brand positioning. In short, we needed to redesign their website from the ground up to help promote the Intuitive story (and throw in a few nods to the band Journey in the process, because you can never stop believing’).
The results.
AODA-Compliant & mobile responsive
Load times below 3 seconds
SEO ranking in key markets
219% increase in viewers 30 days after launch
8% increase in session duration (1m 10s)
The timeline.
6 months
02/2021 – 07/2022
How we helped.
Our team began the journey with an affiliate marketing plan. We were able to uncover key elements of developers and merchants using the Intuitive Shipping suite of apps on Shopify. From there, we dove into a behavioural study of the merchants and mapped out a comprehensive customer journey.
We worked with the IS team, gaining their feedback and sharing our creative process. The new site redesign is AODA-compliant, fully mobile responsive and has gone through over 30 software updates without fault.